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Tiffany Monhollon has been at 6 events

HostFollowersTitleDateGuestsLinks
Social Media Club of Dallas1,623How do you stay on the right side of the law when legal precedents are lacking and best practices are in flux? Our panel of legal / social media experts will discuss some of the challenging questions of our time. Go to Eventbrite to register and get a ticket. http://bit.ly/1ayNAWBSocial Media & the Law Presented by SMC Dallas2013-07-18 18:00:0013G+
Social Media Club of Dallas1,623There are many factors to consider when it comes to using video in your social media and digital strategies. From creative to strategy to optimization – and more. Learn tips, tricks, and secrets of success from our panel of online video experts – Chris Yates, Jeremy Vest, Keith Knox and Giovanni Gallucci – who have worked with major broadcast networks as well as some of the country’s most notable brands.Get tickets at Eventbrite: http://bit.ly/16i3h0bSMC Dallas Presents Secrets of Online Video Success2013-06-27 18:00:008G+
Social Media Club of Dallas1,623The Most Pinteresting Panel in the WorldFebruary 21, 2013#smcdallas@smcdallashttp://www.smcdallas.org Join us for an insightful discussion about the different ways businesses (and even power users!) are using Pinterest to achieve their goals.You’ll hear from a diverse group of experts ranging from a consumer brand to a small business to a power user with over 1 million followers.-  How are they using Pinterest in their online marketing?-  What makes for an interesting and follow-worthy account?-  What tips, tricks, and tools are effective?Join us to learn more!Have a burning question you want our panel to answer?Send your questions to programming@smcdallas.org for consideration!The Most Pinteresting Panel in the World2013-02-21 18:00:0049G+
Social Media Club of Dallas1,623Social Media Club of Dallas Presents: Real-Time Content Marketing in a World of Search and Social January 17, 2013 #smcdallas @smcdallas http://www.smcdallas.org   Search and Social are becoming one unified discipline, with real-time content being one of its main connective elements. However, most internet marketing practitioners silo their search and social practices, and are missing the full opportunities they could be achieving.  The solution is to harness the two through organizational change, merging of disciplines and technologies to help capture and measure the full opportunity for content marketing strategy. This talk will cover the following points: Why is search a strategic component of social media marketing, and not a tactical one? How are brands redefining themselves as publishers, and what is the new definition of publishing? How do you measure social efforts within the context of real time content marketing? How has the digital landscape changed, and why is an interdependent search and social content strategy now imperative for enterprise businesses? What are specific tips/tricks companies can do to harness the power of search and social with content? What are the new characteristics of interdependent search and social strategy, and how does a social marketer begin to approach them? Why will some companies who ignore real-time content marketing eventually die off, while other new businesses emerge and dominate? What is the "real-time user experience"? Agenda: 1.  6:00 Check-In and Networking 2.  6:45 Welcome and Intro 3.  7:00 Introduction of Sponsors 4. 7:15 Sponsor presentation  5.  7:30 Speaker -  Bill Lee @RobGarner 6.  8:45 Post Tweetup at People's Last Stand @PeoplesDallas About our Speaker: Rob Garner is a speaker, educator, strategist, and renowned expert on the topic of online marketing, search, social, and content. In addition to client work and strategic development as VP of Strategy at iCrossing, a Hearst Company, he speaks regularly at many industry events, including SXSW, ad:tech, Search Marketing Expo, SES, WebmasterWorld/Pubcon, and OMMA, among many others, and has also guest lectured at NYU on graduate studies topics in marketing.   Rob was featured on the cover of the Spring 2012 issue of Search Marketing Standard , and has been interviewed and quoted by many top business and news publications. Some of these include The the Wall Street Journal, Dow Jones, Reuters, Mashable, MediaPost, Adweek, Ad Age, Direct Marketing News, Mobile Marketer, Smart Business Magazine, Search Engine Watch, Clickz, CNNMoney, and tThe Dallas Morning News.   Additionally, he has written for MediaPost Publications' Search Insider and Social Insider since 2006, providing insight into search and social management and best practices. Rob is a co-founder of the Dallas / Fort Worth Search Engine Marketing Association, served as its president from 2006-August to 2008, and also serves on the SEMPO board of directors as vice president. He alsSocial Media Club of Dallas Presents: Real-Time Content Marketing in a World of Search and Social2013-01-17 18:00:0040G+
Social Media Club of Dallas1,623This month, we’re talking about the ins and outs of blogging with those who know it best. Top Dallas-based bloggers will answer some of your top questions - like what they do, what they don’t do, and how to pitch them. Have a question you want our panel to answer? Submit it to programming@smcdallas.org for consideration! The discussion will be moderated by Cynthia Smoot,@OhSoCynthia, who knows both sides of the subject well as both a lifestyle blogger and a marketer. Our panel will feature technology blogger Pelpina Trip, mommy blogger Holly Homer, lifestyle and photography blogger Amy Locurto, and food blogger Rachel Pinn.Social Media Club of Dallas Presents Bloggers: Truth, Lies & How to Work with Them - 9/20/20122012-09-20 18:00:0019G+
Social Media Club of Dallas1,623Registration required: http://smcdallasbryanperson.eventbrite.com/ There’s no shortage of challenges that businesses and brands face in building a successful social customer care operation:• Customers are impatient and expect instant responses• Keeping track of posts across multiple channels is overwhelming• Many of the existing social channels tools weren’t designed to support customer service• The ROI on the entire operation is fuzzy• The exchanges with customers are so very … public! Join moderator Bryan Person from Austin-based Social Dynamx, as well as industry practitioners from Dallas-area brands, as they discuss how to overcome these challenges and deliver exceptional social customer service to customers and fans.Social Media Club of Dallas Presents The Business of Social Customer Care Panel, moderated by +Bryan_Person2012-08-16 18:00:0023G+

Tiffany Monhollon has been shared in 5 public circles

AuthorFollowersDateUsers in CircleCommentsReshares+1Links
Daniel Gordon3,968You need an #OKC   #OKlahoma  Circle. We are good folks to know. GO ahead. In a couple taps or clicks, you will have a hand selected, top shelf inventory of us.2012-08-07 20:54:194511112CC G+
Laurie DesAutels45,913Thanks +Carter Gibson   for the fabulous idea!My High Relevancy CircleWhat's yours like?According to the Google+ Gods, these are the 100 people who I interact with the most. I have to say, the list is fairly accurate. Even better is that I love all of these plussers. They are continually awesome, amazing, and insightful.Share your Circle of your 99 most relevant people. Click on the Circles navigation button on the left. Select 'Your circles' if not already selected. Select 'Relevance' if not already selected. Drag and drop the top100 into a new Circle. Share, share, share!2012-07-24 15:36:1210042843CC G+
Toby Stein30,340We’re about a week away from South by Southwest and those of you who are going are probably in the midst of figuring out which sessions, parties, and events you’ll be attending. SXSW can seem daunting; too much to do, too much to see. Fortunately, there are people who can help you make the most of your time in Austin.Follow the members of our Google+ Street Team to get all the hottest updates from deep in the heart of Texas.2012-03-07 00:02:1913198221CC G+
Daniel Gordon2,300why not make an #OKC #Oklahoma Circle? couple clicks & you've got over 450 connections in my hometown. please re-share if you have time #Thanks2011-12-06 06:14:42445561CC G+
Daniel Gordon1,874Sharing my #OKC #Oklahoma City Circle Again Updated with over 400 people in it. I am not quite sure if the limit is still 250 on a share. But, nevertheless some great Oklahoma folks in here to followDaniel Gordon shared a circle with you.2011-10-28 23:58:284291014CC G+

Top posts in the last 50 posts

Most comments: 4

2013-11-18 17:25:22 (4 comments, 0 reshares, 6 +1s)

The Most Ridiculous Things to Do On Facebook Advertising - +Dennis Yu : Live Notes from #stateofsearch  
*Overview: *
- Submit media
- Stack campaigns
- Add combos
Notes:
- Audience, engagement, and conversion - stack your campaign around these
- Media manipulation must be tied to goals - not enough to have fans, reach, like, etc. Affects splilover to other chanels
Facebook sites high in the funnel

The viral cycle - growth, engagement, conversion - make the press and fans do the work for you - if you don't go around the cycle - you won't 
- most orgs are siloed, they don't get to iterate and fail social
- Problem is can't drive car; ot htat car is broken
Social person must understand the voice of the ustomers
- Marketo - Content Marketing on LinkedIn 

Steps for achieving FB Success
- Ifyo... mas »

Most reshares: 10

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2014-01-10 15:31:07 (0 comments, 10 reshares, 11 +1s)

Gmail just announced that now anybody on Google+ can email you unless you change your new default settings on Gmail. Looks like the default setting on this new feature is set to let "Anyone on Google+" email you even if they don't have your email address. To look at and adjust your settings, go to settings, scroll down the first screen, and select the dropdown. Options are Anyone on Google+, Extended Circles, Circles, and No One. Here's a screen shot!

Most plusones: 11

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2014-01-10 15:31:07 (0 comments, 10 reshares, 11 +1s)

Gmail just announced that now anybody on Google+ can email you unless you change your new default settings on Gmail. Looks like the default setting on this new feature is set to let "Anyone on Google+" email you even if they don't have your email address. To look at and adjust your settings, go to settings, scroll down the first screen, and select the dropdown. Options are Anyone on Google+, Extended Circles, Circles, and No One. Here's a screen shot!

Ultimas publicaciones

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2014-05-15 18:24:08 (2 comments, 0 reshares, 3 +1s)

Do you like the internet? Tell the FCC to protect it!

The FCC has proposed rules that would allow paid "fast lanes" on the internet. Many people (including me) not to mention hundreds of tech companies like Amazon, Twitter, Facebook, Google, and Microsoft, Yahoo--plus tons of startups--worry that the FCC's proposed rules will break the internet in very bad ways.

So here's where the internet needs you. If you feel strongly that the the internet need protection from paid fast lanes, join me in telling the FCC to protect the internet. It's easy to do! Here's how: 

1. Go to http://apps.fcc.gov/ecfs/hotdocket/list and look for docket number 14-28 ("Protecting and Promoting the Open Internet") and click on 14-28.

2. Enter your name and address, and your comments. That's it!

For example, I'llb... mas »

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2014-05-08 16:28:18 (1 comments, 1 reshares, 4 +1s)

Awesome to see my post on quick social media posts as the top article on +MarketingProfs the last two days! 

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2014-03-19 22:09:00 (0 comments, 0 reshares, 2 +1s)

My latest article on how to promote your local business online!

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2014-03-11 20:31:01 (1 comments, 0 reshares, 3 +1s)

Our +ReachLocal Dev team is presenting our LigerMobile open source framework right now at #SXSW! Such a cool way for developers to build hybrid Andoid / iOS apps :) 

2014-03-10 19:20:02 (0 comments, 0 reshares, 2 +1s)

SXSW KEYNOTE: Adam Savage on Science + Art 
Main problem with art + science
They've been drifting apart
1) We see science and art as opposite from each other
2) We think science and art as separate from US 
3) Once we think we can't understand something, we don't try to
Ignorance does not equal bliss

How do we understand what's going on?
1) understanding
2) Talking to each other
This is called CULTURE - it's overt and covert
Culture is us; reactions to the world an situations around us
Being active is better. 

Are Art + Science separate from us?
- Culturally, we separate culture between high and low, the middle is the stuff we enjoy 
- Cinema: art that rides in the middle
- It's still split between artists or charlatans
- Tortured artists or doofuses
- Our response todif... mas »

2014-03-10 18:04:50 (0 comments, 0 reshares, 1 +1s)

Generation Mash-Up: Y Bother? +Pete Cashmore Session Liveblogged Notes 
Panelist backgrounds: 
> Joanna Coles - was a journalist, now is editor of Cosmopolitan, 64 international editions
> Pete Cashmore - started Mashable from his parents' bedroom and grew to a news, info, and entertainment brand
- Staff is mainly made up of millennials, based in NY, about 70% millennial
> Olivier Fleurot - started in engineering/technology, went into journalism in france, covered high tech, joined startup, developed macintosh software (first macintosh, the box), media in french newspaper, managed financial times, advertising, runs a strat comms agency with 3200 employees globally (40% are millennials, 40% gen x, some boomers)

Olivier - LinkedIn article - about tech generation in the workplae; friction on ideas Gen Y have  - a sense of voice being born digitalgiv... mas »

2014-03-09 21:25:49 (1 comments, 0 reshares, 3 +1s)

Jeffrey Tambour's Actors Workshop: SXSW Session Notes  #jeffreytambor   #sxsw   #sxswi   #actorsworkshop   

(As a writer, I always love to learn about the creative process of other storytellers! So feel free to enjoy these unedited, real-time acting workshop liveblogged notes!)

> This is like a rehearsal - to show the metrics of the rehearsal
> What do we do; it's not about happiness, it's about effectiveness and getting your film made.
> "This whole thing is a confidence game." 
> It is a question of atmosphere on the set or stage - Orson Wells - actors should look forward to their work everyday and not dread it
"To reinvent the wheel you have to be in a good mood"
Play puts you in a good mood
A good cinematographer is right there with you. Even the guy who is holding the boom can ruin your film.If he ... mas »

2014-03-09 18:19:14 (1 comments, 0 reshares, 2 +1s)

Hacking Princess Culture: SXSW Talk Live Notes
SaraDewitt (PBS Kids), Lindsey Shepard (GoldieBlox), Jennifer Oxley (9ate7 Productions)

Overview
> How they got involved in what they do
> What's being created for girls ow
> What representations of women three are in games, toys, media today

*Sara DeWitt *
> 9 years old, bought coding books to create their own games, cassette tapes to record games
> Had to bug test if didn't copy/type code right
> 1999, degree in English, focus on child development
> Thread on how to share narrative on interactive media
- with a background in child media, 
- developed good game ideas for ids, coded features, 
- Oversees team that does PBS Kids site, streaming services, experiments with tech to further ed. in this media
- Work focuses on education field,cr... mas »

2014-03-09 03:47:25 (0 comments, 0 reshares, 2 +1s)

Branding + Design Story of the  #newpbskids  at  #sxsw  
> Challenges
- Wanted to keep core colors, logo
- They asked for 10 RFPs, none of them worked
- Learning: "Don't Overlook In-House Talent"

> Sneak Peek - New Characters + Evolved haracters
- Evolved by growing up the older guide, gave 2 younger siblings who are mischievous and adventurous
- Dee - adventurous, jumps in, has a cape, helmet
- The other hands back, watches, wears a tail he's sensitive about it
- They are outside of the backyard now, making adventures

> Allowed ideals of simple brand
- animated line, draws in
- Simple, 2-d look

> The type - pricing for web, tv, stations, apps, etc. 
- SO, they ended up bringing the font to a commissioner - can use and give to whoever they wanted, much cheaper than licensing- ... mas »

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2014-03-08 22:25:50 (0 comments, 0 reshares, 2 +1s)

But I thought cats hated water?
#caturday #sxsw #grumpycat #sxswi

2014-03-08 22:09:23 (1 comments, 0 reshares, 3 +1s)

DIY America  #sxsw   #sxswi   #diyamerica   with moderator +Dylan Tweney and panel Alice Brooks, Eric Gradman, +mitch altman 
>>Can the maker movement bring manufacturing back to the US?

Many of these makers concepted their ideas in hackerspaces, with maker movement, but brining product to mass production is still happening offshore because US doesn't have the right automation to do things on a flexible scale. Not a cheap way to do this in the US right now. 

Does this resurge an industrial revolution in US?
Many places in China have bad work environments, suicide rates, but there are also good places. Like to promote the good ones. If makers choose the ones that treat their people well, promote good ones forming here in the US. There is cheap labor in the US ready to be leveraged. 

Why did you get involved inengineering?... mas »

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2014-02-07 17:52:46 (1 comments, 2 reshares, 3 +1s)

Who wants to help me get my first article on Entrepreneur bumped up to one of the top 5 shared articles on the site? I'd love if if you could share, tweet, and post it to Facebook, LinkedIn, and Google+! And check out my advice on how to refresh your social media presence in just 7 days.

2014-01-30 18:53:43 (0 comments, 0 reshares, 0 +1s)

*How to Transform Your Lead Generation via Inbound Marketing
and Social Media*
Liveblogged Notes from #multifamilysms2014  with Rebecca Corliss of HubSpot

> The old marketing playbook is broken
- 86% skip TV ads
- 91% unsubscribe from email
- 44% of direct mail isn't opened
- 200M on the Do Not Call list
- This is where inbound comes in
>> answer the changes in how marketing methods work
- In order to attract customers, marketers have to provide them with something they love

What Makes Inbound Different?
Traditional = cold calling, cold emails (spam), interruptive ads, marketer-centric
Inbound = SEO, blogging, attraction, customer-centric

Inbound Marketing is about Content
> Blogs, interactive tools, photos _ infographics, videos + podcasts, presentations + ebooks
mas »

2014-01-30 18:23:06 (1 comments, 0 reshares, 4 +1s)

The Honest Economy: How Radical Transparency Can Help Your Business Explode in 2014 and Beyond
Liveblogging Notes: +Marcus Sheridan at #multifamilysms2014  

> ZMOT: The first experience a consumer has with your company.
- The first moment someone calls you, fills out a website form, engages with you (and you know it)
- Today, 70% of the buying decision is made before ZMOT!
- What does this mean for you?
- They are way more educated by the time they get to you 
- Does this mean just having a great website? 

As consumers we are:
1) More impatient online than we've ever been
... because our expectations have changed
2) More demanding than we've ever been
3) More loyal than we've ever been... potentially 
... if we find the perfect website, information website, we will stay a long time - and wedeci... mas »

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2014-01-10 15:31:07 (0 comments, 10 reshares, 11 +1s)

Gmail just announced that now anybody on Google+ can email you unless you change your new default settings on Gmail. Looks like the default setting on this new feature is set to let "Anyone on Google+" email you even if they don't have your email address. To look at and adjust your settings, go to settings, scroll down the first screen, and select the dropdown. Options are Anyone on Google+, Extended Circles, Circles, and No One. Here's a screen shot!

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2013-12-04 22:45:31 (0 comments, 1 reshares, 1 +1s)

What kind of holiday shopper are you? 

2013-11-18 21:59:19 (0 comments, 1 reshares, 1 +1s)

Wordless Wednesdays: How to Swaggerjack the Power of Visual Memes +Lena West  #stateofsearch  
> We can now effectively give search engines images 
"Swaggerjack" = street term; for someone to copy you from a place of admiration and wanting to be like you
- Images are a key part of social strategy for clients - sourcing content from them can be difficult, but images are a great way to do this!
- Shortcut writing instead of writing many articles and blog posts
- Got more in terms of conversions (images can be an effective way to sell, generate leads - squeeze pages - however you want to define conversion, images can boost them)

- Half of Twitter users share photos every day
- 40 million photos are uploaded daily to Instagram (half of active monthly users)
- On FB Photo images get 53% more likes than text-based updates do.
- We need todo... mas »

2013-11-18 20:55:23 (1 comments, 1 reshares, 3 +1s)

How to Leverage Data to Rock the Customer Experience+Bryan Eisenberg at #stateofsearch  
Big Data
Huge volumes of data; unstructured; real-time
3 V's of Big Data: Volume, Velocity + Variety 

What this Has to Do With Marketing?
> There are real correlations in purchases and change in life stage
> An organization's ability to learn and translate that into real decisions is a huge competitive advantage
> Ultimate data-driven marketer? Jeff Bezos, Amazon
> 80% of companies think they are customer-centric; 8% of customers think companies are
> Walmart is efficient but don't know much about their customers. Amazon is truly data-centric and know this - pillars of success
- 1 Customer Centricity
- 2 Continuous Optimization (risk, ops, marketing,)
- 3 Culture of Innovation
- 4 CorporateAg... mas »

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2013-11-18 20:47:21 (2 comments, 1 reshares, 4 +1s)

Data-Based Content Marketing (That Won't Break the Bank)
 by  +kane jamison  #stateofsearch
Data-Based Content Works Well 
Data-heavy blog posts adn graphics
Interactive visualizations
Quarterly/annual whitepapers, industry reports
Etc. 
--Data-based decision making works better. 
-- Slideshare: Data makes your content better, faster, stronger

Data-Based Content Process
1) Planning
- Ideation, storyline creation, pre-outreach
2) Production
- Research, data collection, data analysis, graphic deisgn, programming, website buildout
3) Promotion
- Owned social promotion, outreach, paid social amplification (linkedin, facebook, etc.)

A) How do wel cut time on a phase or offload this work onto someone else, hopefully in a mutually beneficial way

3 Approaches to Cutting Costs orIncre... mas »

2013-11-18 19:41:33 (0 comments, 0 reshares, 0 +1s)

Dereck Schafer - Copyblogger Media
- The Truth About WordPress Performance
- Why you may not need what you've been sold
- Whitepaper

> Website Performance
- Why is it important? 
- When customers come to site if it's not up, thats a bump, if site is slow, that's bad
- If you don't convert (PPC conversion) is a bad thing

Whitepaper: http://copy.bz/19HF1Wd
Presentation: will tweet on hashtag

Website
- The Tale of 2 Users
1) Writing
2) Reading

- Today, most people writing content use a CMS with rich tools to allow you to do what you can to hit intersection of search and social
- To the reader, it's 2-dimensional content
- Often, with CMS systems, they let the complexity on the author side affect the front-end
- The goal is to scale and create good experience for both of these... mas »

2013-11-18 18:21:49 (0 comments, 3 reshares, 5 +1s)

Semantic Markup for Local +chris silversmith at #stateofsearch  
Best Practices: Structured Data 
1) Aids search engines in interpreting your site correctly, increasing confidence in assessing  meaning of your info
2) Can sometimes in crease changes of getting Rich Snippets appearing with your web pages in search results 
- Microformats do impact SEO 

> Why structured data is good
1)  Enables Search engines to interpret site content = ranking for relevant searches + qualified traffic
- Address is associated with a listing in their database
- Helps them improve their confidence n this data
- Also helps citations - helps to improve your ranking - indications that this has gone into ranking algos
- Semantic/Structured data means, if your information is written on pages, you can tell search engines which information is what. 
-Comple... mas »

2013-11-18 17:48:24 (0 comments, 1 reshares, 2 +1s)

The Reviews System +Brian Combs notes from #stateofsearch  
Why care? Ratings show in in SERP and carousel, side box has links to more reviews for local biz. On Google+ for local page, ratings and reviews distribution shows up to. 
Why are reviews importnant? They impact your rankings
> They Impact Rankings 
- QUANTITY of reviews is primary 
- 1-star review matters as much for 5-star in ranking
- Quality is beginning to matter
-  Semantic search - "best steak house" the star-rating will impact more
> Impact conversions - quality matters here
> Feedback Channel
- Many people miss this. Reviews about your biz should tell you where to iimprove

> Where to get reviews
- Google, Yaoo, Bing
- Apple Maps
- Diversity is Good - CitySearch, Vertical Sites
- Every industry has places
- A review fromthe s... mas »

2013-11-18 17:25:22 (4 comments, 0 reshares, 6 +1s)

The Most Ridiculous Things to Do On Facebook Advertising - +Dennis Yu : Live Notes from #stateofsearch  
*Overview: *
- Submit media
- Stack campaigns
- Add combos
Notes:
- Audience, engagement, and conversion - stack your campaign around these
- Media manipulation must be tied to goals - not enough to have fans, reach, like, etc. Affects splilover to other chanels
Facebook sites high in the funnel

The viral cycle - growth, engagement, conversion - make the press and fans do the work for you - if you don't go around the cycle - you won't 
- most orgs are siloed, they don't get to iterate and fail social
- Problem is can't drive car; ot htat car is broken
Social person must understand the voice of the ustomers
- Marketo - Content Marketing on LinkedIn 

Steps for achieving FB Success
- Ifyo... mas »

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2013-11-18 16:55:17 (1 comments, 1 reshares, 3 +1s)

Using Social distribution to Dominate Audience Targeting + Customer Acquisition +marty weintraub
Liveblogging Notes from #stateofsearch  
> Facebook Native - precise interests, workplace, occupation, age, gender, education, geo etc
> Facebook Partner Data
> "Talent Correction" is afoot
Facebook expands targeting - datalogix - partner categories - axciom, epsilon - companies that sell cookies and make deals with Facebook to target other data systems within Facebook - partner relaitonships - you will know them

> What is Content Anyway? 
It's confusing - ot a landing page, Google SERPS? Blog? Facebook page post - every kind of page post has its own URL in social (Twitter, Facebook, post, detailed, page, Twitter detail page, YouTube page, Google+ Detail pages) 
- PPC Ad 0 it's all content, bite-sized or huge - it's ALLco... mas »

2013-11-18 16:22:38 (0 comments, 3 reshares, 1 +1s)

LinkedIn Strategies - +Jabez LeBret
Liveblogging notes from State of Search Conference #stateofsearch  
> Profile
- Good Picture, Face:  your picture matters! 
- Your picture should be a simple picture of your face - be large and zoomed in on your face. Everywhere else you participate, this picture gets small.
- Headline: 
- Get Across in 175 Characters - Use a Benefits-Driven Statement
- Features Tell, Benefits Sell
- Present the benefits - who you are (Example: CIO, Simplifying Complex Strategies for Social + Web Marketing) 
- Ask people in their industry what their hot buttons are and put them in there 
- Headline is opportunity for first-line of contact to influence you
> Summary - write in 3rd person, In Short/Long Version, Brag (Don't be Shy!), Use Video + SlideShare
> Profile
- Add Companies,You A... mas »

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2013-11-13 18:26:46 (0 comments, 0 reshares, 1 +1s)

Will I see you at SMC Dallas tonight? Can't wait for +Jay Baer  to rock the house! 

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2013-10-30 19:02:00 (0 comments, 1 reshares, 1 +1s)

Have you ever considered how easy it can be to scare off new leads? We put together a list of 5 common ways businesses can scare off new leads, and in the spirit of Halloween, we present: "5 Monsters of Lead Loss." Enjoy! (And please share it!)

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2013-10-08 19:05:17 (0 comments, 0 reshares, 0 +1s)

Really great stunt marketing.

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2013-09-16 20:05:18 (0 comments, 1 reshares, 1 +1s)

A write up of my Content Marketing World presentation. Thanks to +Lee Odden and his team.

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2013-09-11 20:42:53 (0 comments, 0 reshares, 0 +1s)

* William Shatner Closing Keynote* Content Marketing World +William Shatner at #cmworld
> One of the best viral marketing campaigns in history was a film made for 22k and brought in millions because audience thought it was real footage, but really "The Blair Witch Project" was filmed by marketers
- Value of telling a story that makes you curious about what actually happened
- When it was discovered the whole thing was a marketing ploy, it took us to a level of curiosity
- The campaign itself became a reason to see the film itself. Pure genius. Can it be done again?

> Shatner Stars in State Farm Insurance Video: Keep your family safe from Turkey Fryer Fire

> Contests, Debates, whatever effects the viewer and seduces them to participate and build a personal relationship is key
> Selling Captain's Closeup (from Star Trek) - marketed to... mas »

2013-09-11 19:59:58 (0 comments, 0 reshares, 0 +1s)

Audio Strategies + Pamela Muldoon  Liveblogged notes from #cmworld  
> You can get podcast kids for as little as $100-$200 products
- Record things through Skype! 
- Also: GarageBand, ePodcast Producer, Adobe Creative Cloud (monthly)
Adobe Creative cloud, you can access multiple softwares, Audacity (free)
- Low-hanging fruit (some audio-file limitations)

> Social Sharing
- MP3's
- AudioPatforms
- Stitcher, BlogTalkRadio, SoundCloud, BluBrry, Spreaker, 
- Always get potcasd onto your website to drive traffic: this is key
- Audience-building process is interesting - if you already have an audience this is easy - transfer energy to another content platform
- BUT if you know where podcasters hang out
- People do really listen to podcasts
- Use own website to download and listen, but also put it on all thesepla... mas »

2013-09-11 19:31:21 (0 comments, 0 reshares, 0 +1s)

Improving Conversion Rates with Video Content Curt Porritt - SVP Marketing, MasterControl
> OR... "Marketing with Multimedia...for the Rest of Us" (After Coke's presentation yesterday)
- Quality/compliance - regulations/deregulations - most boring industry! 
- Before joined team, sales was all cold calling; He joined 2007 and started doing online marketing, but it wasn't converting very well
- Started doing multimedia

Assumptions
> People are basically lazy
- Most people would rather watch something than read it
- Using multimedia for online marketing efforts will continue to rise in popularity until it's considered the norm
- What people do after watching is a key to success

> Only 25 % are using video in email marketing
80% say they are somewhat likely to be using videos
- Company recentlyr... mas »

2013-09-11 18:36:17 (0 comments, 1 reshares, 0 +1s)

* LinkedIn Keynote - Jonathan Lister* 
Why LinkedIn is Going All-In with Content Marketing
> A Story: Victoria created a group, joined group, participated, started getting more traffic. Invited her to become a subject-matter expert in the group. Suggested topics, moderated conversations, answered questions. SME in Connect
- She is a thought leader (CNN, Forbes) 
- All her other press combined is ROI chopped liver compared to one day in LinkedIn

> The Problem Content Marketing is setting out to address
- Consumer Behavior has changed
- 60% through decision making process by time reach out to sales
- LinkedIn understands this
- Reed Hoffman understood consumer behavior would change; as would the way we work
- We communicate, research, collaborate differently
- The misison is relevant to CM
To connect the world'sp... mas »

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2013-09-11 17:10:36 (0 comments, 1 reshares, 1 +1s)

Content is more than information – it’s storytelling that provides meaningful experiences and inspires action.  Lee Odden of TopRank Online Marketing drove home the importance of emotion as he delved into the “Future of Content on Search and Social Web” at Content Marketing World.

2013-09-11 16:06:06 (0 comments, 0 reshares, 0 +1s)

Top 10 Tools for Rockstart Content Marketing +Joe Chernov session at #cmworld  *
> Meta Themes from CM providers
- "Pain" has shifted from content creation to distribution
- Beware "overlap creep" (rebecca lieb)
- Lots of retooled media products
- Real-time is trending
- Everyone is disrupting "spreadsheets"
- Integration with marketing automation is essential 
> Marketing automation terminology is off. This is the marketing system of record. If you have a marketing system of record, these products work with that.

> Content Creation
* Percolate: David Ogilvy meets Bloombert
- Great for large consumer brands
- Create content at a "social scale"
- Target community manager at big consumer brands
- Too many social channels to create content for, multiple times a day... mas »

2013-09-11 15:04:50 (2 comments, 0 reshares, 1 +1s)

B2B Blogging: What Works + What Doesn't Work
Liveblogging notes form #cmworld  session by +Nancy Pardo + +Bill Heggie  of PTC, public, 1.5 billion company, software for design + manufacturing 
> Company created functioning journalistic newsroom to create great content for B2B

* How do you insert your brand into a great story? Or tell a great story around your brand?
- Inspired by Boeing, assigned a Managing Editor, built blog on Wordpress platform
- Majority is feature storytelling
- Not a hard-hitting format
- Talk about how their technology is helping 

> Why Now?
- Media and journalism are changing at rapid speed
- Now is the time to tell own story; report own news
- Traditional journalism is shrinking
- Journalism and news-telling is different today

> Brand Journalism
- Used Wordpressplatf... mas »

2013-09-11 13:55:53 (0 comments, 0 reshares, 0 +1s)

* Who is King? Content or Big Data?*
Liveblogging session notes Dr. Cheemin Bo-Linn + Pam Dinder, Global integrated marketing manager, Intel (global go-to market plan)@PamDinder: slideshare.net/pdinder
- The secret to using big data to improve content marketing is....Tangram!
 - 7 piece puzzles, with triangles, parallelograms, squares
- Just a few pieces create INFINITE possibilities - from alphabets, to people shapes, to animals
- Visualize each puzzle piece as an abstract data point
- Turn the abstract into the concrete

How?
> It's called Insight - data is different than insight
- When you make sense of it, this is insight
- You use that insight to drive content marketing

1) Turn Big Data into something concrete
Define Big Data in a way everyone understands
External/Internal x Structured/Unstructured Data
this ison... mas »

2013-09-11 13:14:59 (0 comments, 0 reshares, 0 +1s)

Can Content Stop the Brand Preference Slide? Don E Schultz, PhD
Liveblogging notes from session at #cmworld  
Most manufacturer brand preference is declining, but not equally
They aren't being replaced by store brands
"No Brand Preference" is growing in all categories
Are all brands commoditized?

Brands getting it right:
Kleenex
Gatorade
Charmin

> Managing to tell a story through content
- differentiating themselves in the market; avoiding commoditization

> The problem most brands face? They aren't telling stories
> Too caught up with 
- Gimmicks, Apps, Celebs, Deals, Price promotions
- We have forgotten to tell stories

> What is Engagement?
- Many identify it as people being excited they got a freebie/sales promotion; we've been doing that 100 yearsmas »

2013-09-10 20:58:12 (0 comments, 1 reshares, 2 +1s)

What's Wrong With Your Content Creation Strategy (and how to fix it)
Liveblogging #cmworld  notes from session by +Tom Webster 
> How many of you think your content strategy will be exactly the same next year as this year?
- There are people who are not here, and you'll never know why they aren't here. There's something wrong with your strategy, and you don't know what it is. 
- If you are worrying about a content creation strategy at all, then your content creation strategy is CONTENT-focused, not PEOPLE-focused
> Do you believe that brands need to become media platforms and media companies?
- We are being told this by many folks. In order to 
20 years ago, people were exposed to 2000 marketing messages a day
In 2008, it was 5000 messages a day
- That number is too hard to update, and it's too hard to distinguish what ames... mas »

2013-09-10 19:52:29 (3 comments, 0 reshares, 5 +1s)

12 Content Creation Innovations that Separate Good from Great
Liveblogging notes from this #cmworld  session with +Ann Handley 

> What's "Innovative"
- What does innovative mean?
- Isn't the idea of innovation meaning something new/unprecedented... how can you actually teach that?
- Look at examples and impart inspiration

> Innovative doesn't necessarily mean COOL
> Innovative doesn't need a huge budget or a billion dollars
> Or global brand recognition
> You don't have to have a situation or monitoring room like Oreo
> Realistically, you can do innovative content! 

"Innovation is often the act of taking something that worked over THERE and using it over HERE."
New in your industry is new to you; that's innovative
Look at examples from outside your ownin... mas »

2013-09-10 18:29:32 (2 comments, 0 reshares, 1 +1s)

Creativity + Content @ The Coca-Cola Company
Liveblogging Keynote Insights from Jonathan Mindel 
> All of us are more creativity than our daily lives would suggest!
 Creators We Admire: Steve Jobs ("Here's to the Crazy Ones."
> Content 20/20 - The Coca-Cola's company moving from Creative Excellence to Content Excellence

*Ch 1: How does content approach content development? *
Content Excellence: Create content so incredible it can't be controlled
Spark conversations that will influence popular culture
- Conversations start with brand stories, lead to liquid and linked ideas, that provoke conversations.
- As a company, they react and interact on these conversations 365 days a year. 
- Years back, Coca-Cola sparked the idea of creating a brand new dance. The community cast the actor
- Then, created a videosh... mas »

2013-09-10 16:55:50 (0 comments, 0 reshares, 4 +1s)

Influencer Marketing 
Live notes from Session #cmworld  +Rustin Banks 
> Influencer marketing versus traditional content marketing
- Prices range $200-$3000 for content marketing
- Influencers cost 10-15% higher, but you also get some distribution with it
- If you combine cost of content creation with distribution, you get a more efficient solution. 
- Amount of content created: Traditional CM, you create one piece of content, then pay for distribution
- With influencer marketing, you micro-target to the influencer's audience
- They know their audience better than you ever will; create 50-pieces of micro-targeted content to that audience for a similar cost

Sponsored Content is Mainstream
- How do bloggers generate revenue from blogging?
92% from Paid Sponsored / Branded Content!
68% from Sponsored Blogs
21%fro... mas »

2013-09-10 15:37:29 (0 comments, 0 reshares, 3 +1s)

Visual Content Marketing Strategies You Probably Aren't Using and Should Livegbobbing #cmworldsession   notes, speaker: +Todd Wheatland 

"System 1 Thinking" - True engagement hasn't had to take place but you see something and have an idea what it means, what comes next. Difference between a picture of a pissed person and a math calculation like 19x32. As long as you try to work that out, eyes dilate. 
This is "System 2 Thinking

In the social media era, we think about "eyes half-opened" System 1 thinking. Meh, meh, meh. 
System 2 thinking is the WOW, epic ocntent. As marketers, we have to fight against the domination of System 1. Need a proactive balance to stretch people, include both. 

* The BOOM of Visual Content*
> There has been a steady increase of apps making content more and more visual with vine,Insta... mas »

2013-09-10 13:52:17 (0 comments, 1 reshares, 1 +1s)

How to Rock Your Content with 5 Buying Insights
_ liveblogging   #cmworld  notes _
How to find out if your content rocks? 
Talk with your buyers. 

Top 10 Things People are Saying About Your Content.
10) I'm under a lot of pressure, have high priorities, and don't want to hear anything that isn't helpful to me. 
9) Your website has the same useless info as all of your competitors, didn't spend much time there
8) I already know, have done my research, know about what I have to have to succeed, want to know if you can deliver on those things
7) Yes, I have a budget and authority to decide, but won't tell you who I am because I decide when I talk to sales
* Buyers are 70% into buying process before contact sales, your experience may vary
6) Buyers are telling us they see a lot of obvious stuff about value/benefits, butdon&... mas »

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2013-09-10 12:23:43 (2 comments, 0 reshares, 3 +1s)

Good morning, Content Marketing World! I'll be liveblogging some notes from today, feel free to follow along! #cmworld #contentmarketing 

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2013-07-31 16:01:16 (1 comments, 0 reshares, 2 +1s)

Need a quick does of inspiration for your social media posts? I've got some ideas in my latest post:

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2013-07-10 15:09:03 (0 comments, 1 reshares, 2 +1s)

2013 Search Engine Ranking Factors

Every two years, Moz runs a Ranking Factors study to determine which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of two parts: a survey of professional SEOs and a large correlation study.

I like the man versus the machine perspective here. It's interesting to see where we agree and disagree. Thanks for this +Moz, +Cyrus Shepard and Matt Peters (who I can't find on Google+). 

#seo  

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2013-07-10 15:05:53 (0 comments, 0 reshares, 0 +1s)

Kittens, Bacon, and Infographics: what's not to love?

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2013-07-08 19:16:15 (0 comments, 1 reshares, 2 +1s)

Our latest infographic is live! Check out our three steps to building a 5-Star repuation.

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2013-06-24 14:42:34 (0 comments, 0 reshares, 2 +1s)

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